Personal ramblings; and

Mobile technology news from Hong Kong and Japan that actually matters; hours & hours earlier than big sites
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phones previewed/reviewed by Samuel Chan at Mobileburn and Gearfuse

HTC Athena/ Dopod U1000

Qtek 8500/Dopod S300

LG KE800

LG KG810

LG KG920

LG KE970 Shine

LG KF600

LG P7200

LG S5200

LG U830

Motorola E6

Motorola MS550


NEC N840

Nokia 1265

Nokia 1325

Nokia 5300

Nokia 5500 Sports

Nokia 8800 Sirocco

Nokia N76

Nokia N95 cam vs SE K800

Palm Treo 750v

Panasonic VS7

RIM Blackberry 8700v

Samsung D800

Samsung D830

Samsung D900

Samsung F300

Samsung F500

Samsung G1000

Samsung i600

Samsung P850

Samsung P9000

Samsung SPH-G1000

Samsung U600

Samsung X820

Samsung Z300

Sharp 903

Sharp 910SH

Sharp SX862 (new!)

SonyEricsson J110/J120

SonyEricsson K200/K220

SonyEricsson K530

SonyEricsson K550

SonyEricsson K770

SonyEricsson K810

SonyEricsson K850

SonyEricsson T650

SonyEricsson W610

SonyEricsson W880

SonyEricsson W850

SonyEricsson W900

SonyEricsson W910

SonyEricsson W960

SonyEricsson Z320

SonyEricsson Z550

SonyEricsson Z610

Toshiba TS30

Toshiba TX80

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Other related articles:

ITU World 2006 coverage

3G World Congress 2005 coverage

Introduction to the Japanese Mobile Market

An interview with NTT DoCoMo Jpn

An interview with Sharp Jpn

An interview with SonyEricsson Jpn

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and for the umpteenth time...
Friday, September 08, 2006  
I'm going to post up the SonyEricsson Interview article now before it gets extremely outdated

An interview with SonyEricsson
SonyEricsson to a lot of Japanese is the only “foreign” brand that can be comparable with “local” brands. Outside Japan, the company is often put side by side with Nokia and Motorola, not in terms of market share, but simply brand recognition. MobileBurn had the chance to talk to Utako Higuchi and Toshiyuki Kawamura from Corporate Planning Department in Tokyo.

The Sony part of SonyEricsson
SonyEricsson is a joint venture between Sony and Ericsson; Sony owns 50% of the company. The product line in Japan is completely different from the rest of the world, the only device that has been brought out of Japan was 2 year-old the V802SE (Z800/V800). If you are looking for Sony-ness in the whole conglomerate, you cannot deny that the phone division is amongst the top of the list that speaks the loudest of the brand philosophy.

SonyEricsson might appear overly cautious or even slow in the business world, a lot of people said that they could have gotten a lot more market share. Higuchi explained that SonyEricsson had to live up the spirit of not just producing an average phone, but something unique with a wow factor. This is especially true when you look at their designs in Japan.

There is a funny trend of phones in Japan, the average size has actually increased throughout the years. Consumers asked for ever so high numbers of megapixels, ever so large screens and ever so large buttons. The Premini series of SonyEricsson was trying to go against the trend and go back to size competition. “The reason why Sony took so much time to release the first FOMA handset was that the team spent all the time in miniaturization”, the market has high expectations of SonyEricsson, the first FOMA phone must impress. The Premini concept has been really popular ever since their introduction in 2004.

The W42S Walkman phone gives us a glimpse of where the company is heading: co-branding. Just like Nokia and Carl Zeiss. Music phone is not new at all, but the marketing concept is borrowed from Europe this time.

Outside Japan.
Just like Sharp, the Japanese branch of SonyEricsson pretty much works separately from the rest of the company; however the design teams do meet regularly. There is always chance of exporting Japanese-style UI and designs. The S700i is a classic example. The factor that is really holding back SonyEricsson is actually the operators. Take the SO702i as an example, it is a sleek FOMA phone with over 25 different exchangeable covers, the NTT shops serve as an outlet of these accessories, without the network chain, the concept will be impossible to attain. Will Vodafone be happy to distribute these panels all over Europe? Is it technically plausible? From past experiences, European consumers are relatively conservative when it comes to color scheme, the white-n-orange W800i sales was hindered by its color so much that the company had to come up with W810i. The taste is simply different.

The last question that I asked during the interview was the availability of a Z800/V800 follow-up. “Please wait,” Higuchi nodded and grinned, “the 2 markets are coming together but please give us some time.”

Ah, the price of having the word Sony in your company name.

trapped in the maze of time..9:19 PM

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